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EA versus AE

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“If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music.”

― Albert Einstein

When Albert Einstein expressed those lines, he was totally unaware that many years later, someone born with the same capital letters, would have reflect not only his name, but also his attitude towards life and knowledge, just like a mirror. Indeed, if I were not a creative mind, most probably I’d be a physician inspired by the ancient knowledge and wisdom of the Greek world…

Hello everyone, I am Elena Arzani, your Captain on this cultural journey, and I welcome you onboard!

I am an Italian multiPod creative person, Fellow of the Higher Education Academy, and Master of Arts in Design Studies, with a PgCert in Academic Practice in Arts, Design, and Communication. I attended the MA in Design Studies at Central St. Martin’s College of Arts and Design, and I’ve been  practicing internationally as Art Director, Photographer and Editor, for over 25 years. More recently I have become Associate Lecturer at University of the Arts London, collaborating with the Master course in Culture, Criticism, and Curation at CSM, and the Master in Graphic Branding and Identity at LCC, London.

After having made a few intervention in several academic courses, embedding the study of music culture within in the UAL course curricula. I was meant to become a PhD researcher this year, further developing my academic inquiry on sound landscapes in Academic Institutes, but plans have gone astray due to the pandemic. I am presently looking for financial support, investors and partners, that may hopefully allow me to pursue my objectives in 2021.

My background in strongly informed by creative communications, new media and contemporary arts, the industry of fashion, publishing houses, music and advertising. In the past I developed a pioneering project on Art in (health) Therapy combined with new technologies. This continues to be a great interest of mine. I publish on exhibitions of modern and contemporary arts, cinema, book and music reviews, and I interview people from the star system.  I am currently working on a book on contemporary photography, while completing my research project in Musicology.

Elena Arzani